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Top Games #12 - Back2Back

19/01/10

Permalink 06:55:36 pm, by Badim Email , 182 words   English (GB)
Categories: top-games

Top Games #12 - Back2Back

A new game from other Russian developers.
They have released few PC titles before but in flash it was their first experience. Welcome:

Back2Back

b2b

Follow up:

It took 3.5 months to develop - at free time from main work. Core team was 2(designer+coder) and 2 artists for the first month. Music was licensed from they friends - Dawn Sanctum.

Bids winner became ArmorGames. Deal had next details - Ads and Mtx to Developer except sponsor portal. Type of license - Primary. Price - 10500$. Exclusive hosting time by sponsor - 1 week. In Addition, some of premium content was nerfed and become available for free on sponsor site.

The game was released less than a month ago(@badim:translation took some time, sorry =)), so no any news on ads and mtx earnings. But as I said before about Red Storm - distribution MTX game going really bad. Actually it just sucks.
eCPM for cpmstar 1.08$, for mochicoins 0.61$. Earnings from ads making more money than from mtx. That developer didn`t expect.(@Badim: but that is quite same for all developers).

Tnx for numbers, good luck with Flash!

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13 comments

Comment from: Chris Jeux Internet [Visitor] · http://www.jeux-internet.com
*****
Thanks for all those informations, Badim.

I do not understand why developpers think they can get much money with MTX.

As a publisher, I do not put games with MTX except if they are really good, as Back2Back.

MTX are in $ and the interface is in English... you know it makes a very little people who can understand it and use it... for the ads (esp. with Google), it doesn't matter where you are living and what is your language.

19/01/10 @ 20:40
Comment from: Tobias [Visitor] · http://www.mugalon.com
*****
Nice Blogpost and good deal with Armorgames. I think Mtx will work much better in multiplayer games (especially with strong community). Look for example Minions at the casual collective. About 20 % of the players bought a bonus pack for 2.25 $.

Mtx will never work really well in Single Player Games cause nobody can see what you bought...
20/01/10 @ 20:40
Comment from: Badim [Member] Email · http://www.elite-games.net
Tobias, you meant social games =)
social games usualy have singleplayer gameplay, but you can see other people achievements.

Chris, i think idea is simple:
developers work more, so they expect more.

and mtx provide fair earnings in regions, that are not so worth in ads.
20/01/10 @ 21:30
Comment from: Tobias [Visitor] · http://www.mugalon.com
Well it works in social games too. But for Flashgaming (outside of facebook etc.) i think games have to be multiplayer to succeed really well with multiplayer. And i dont think i am the only one who thinks so. Kongregates Premium games for their Kredssystem were all multiplayer for a reason.

So i really mean multiplayer not (nessecarly) social games.
22/01/10 @ 14:53
Comment from: Prince_Porter [Visitor] · http://blog.princeporter.com
****-
I think MTX as a way to make money is great, people are just going about it the wrong way. Check out this podcast debate on MTX for more of what I mean.
In addition, MTX doesn't work too well in a game that goes viral, then disappears forever, you either need a hit game, or you need a persistent game world that has it's own website and is constantly being updated, like a mini MMO or sorts, but single player. Anyway, nice post, thanks for sharing your stats, good read.
31/01/10 @ 17:52
Comment from: Ryan Nichols [Visitor] · http://www.mochimedia.com
MTX games definitely work, even as single player experiences. Here's some stats on what kind of items people are buying, and maybe this will make sense as to why:
http://casualconnect.org/content/europe/2010/trendsinflasheurope10.html

Players are mostly going after powerups or cheats. Anything that helps them beat the game. I believe it's because if they don't have time to spend on the whole game, they are happy to buy shortcuts. This is especially true of older people playing at work or other times Flash games are often played.

There's a MochiCoin game which has a handful of people that have spent over $100 in a single game, buying cash and lives. They do this simply because to them the money is worth less than the time it takes to earn them!

I played Back2Back, and honestly I'm not sure why the items didn't sell as well. I wish I could tell you some magic tip. But it matters a lot on how the game is designed, and more importantly how you design items in the game and how much it really enhances the gameplay.

If you decide to do your next game with virtual goods, ping me and I'm happy to provide advice or data to help you tune the experience.


25/02/10 @ 03:17
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