Flash Game Monetization

Among the most interesting lectures there were 3 the most popular:

1) The Future of Social Games: 2010 & Beyond - think aloud about facebook. Facebook credits perhaps will be an exclusive way of micro transactions. Twitter is not so interesting for game industry and it's not gonna change this year. ads-offers must disappear completely . Zynga - rocks! Zynga - rocks again. The last game from Zynga took 10m installations during a first week of with help of cross ads promotion in the other projects and marketing company in 2m$.
2) Games-as-Services: How to Avoid the Single Biggest Mistake Game Developers Make When "Going Social" - PopCap told about launch+development(8 iterations) and support (about 14 servers for Bejeweled Blitz atm). They talked a little about perspective for social games but the main point was social games development - unbelievable difficult with a lot of reefs.
3) Social Games: No "lightning in a bottle" - WildTangent talked about current obvious trend - everybody began making social games. But... not everyone is gonna be successful. Don't forget about publishing - if you have a good-quality product and publish it as it is, it's the same as to buy a lottery ticket. With great amount of opponents and obvious liders - chances of new studious are rather modest. If you have a good-quality product with evident development and business plan - you'd better start with a powerful partner who has not only his own social games but the other marketing opportunity like for example ads network or successful published products with 3rd developers. Otherwise you risk became ads banner of your `publisher` or just to be buried among the other games.

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