Flash Game Monetization

Among the most interesting lectures there were 3 the most popular:

1) The Future of Social Games: 2010 & Beyond - think aloud about facebook. Facebook credits perhaps will be an exclusive way of micro transactions. Twitter is not so interesting for game industry and it's not gonna change this year. ads-offers must disappear completely . Zynga - rocks! Zynga - rocks again. The last game from Zynga took 10m installations during a first week of with help of cross ads promotion in the other projects and marketing company in 2m$.
2) Games-as-Services: How to Avoid the Single Biggest Mistake Game Developers Make When "Going Social" - PopCap told about launch+development(8 iterations) and support (about 14 servers for Bejeweled Blitz atm). They talked a little about perspective for social games but the main point was social games development - unbelievable difficult with a lot of reefs.
3) Social Games: No "lightning in a bottle" - WildTangent talked about current obvious trend - everybody began making social games. But... not everyone is gonna be successful. Don't forget about publishing - if you have a good-quality product and publish it as it is, it's the same as to buy a lottery ticket. With great amount of opponents and obvious liders - chances of new studious are rather modest. If you have a good-quality product with evident development and business plan - you'd better start with a powerful partner who has not only his own social games but the other marketing opportunity like for example ads network or successful published products with 3rd developers. Otherwise you risk became ads banner of your `publisher` or just to be buried among the other games.

Follow up:

There were a lot of meetings, I settled a bargain as for social games and met with SpillGames(Agame) to show my new games (got two bids and a promise to discuss bid for Red Storm Survival with the other managers). By the way, in a whole or as for my games - SpillGames became to be agree for my favorite conditions - ads to developer, special version with microtransactions.

I found Mochi-stand - they told about their purchase - it seems like they promised that MochiMedia will get money for Asian traffic, to developer's joy - еСPМ will change for Asian traffic.

Then I met CMPStar - they all great - it looks like direct trend for growth eCPM for us. 1.80$(current еСPМ for Red Storm) - it's not the limit!

Talked to the AO-Mail.ru - they don't licensed the other people's games. They bought all the API or in rare cases(great quality and proven success) can localize.

The good news from 'Oberon Media' - now they buy licenses for flat-fee.(before it was some strange % from `Idontknow` what).

At the same time I found a way out with my xbox problem - so it remains the most difficult - to finish my game.

They say about some of the resources - `it`s not the same yet!` . And you think about the worst. With Casual Connect all is the opposite - Conference is not the same but it's suit it. The conference itself was noticeably larger. The main trend - social games and their interaction with the other formats, the experience of studios to shift to social games.

Well, and the party was great in the coolest bar with the Card-Magus, two puzzle-girls, club music, good DJs, delicious snacks and open bar. I even lost my hat somewhere in the metro =)